Brand Identity
Product Design
concept to launch
Creating a trusted property platform for emergency services
Blue Light Lets was born out of the successful launch of an exclusive Facebook group, created to allow police, NHS, and fire service workers to advertise their homes to fellow professionals. Building on that success, the platform was developed to provide a more secure and efficient way for members of the Blue Light community to list and rent properties within their trusted network.
FIRE
Designing for trust, simplicity, and community
Exclusive access
Implemented a secure verification system to ensure only verified emergency service professionals could join the platform, immediately building trust among users.
User-first design
Designed a clean, intuitive interface that made listing properties or finding rentals easy and accessible for everyone, even those less familiar with technology.
Community focus
Created a feedback system where members could rate and review their experiences, fostering trust within the community.
Brand identity
The visual identity of Blue Light Lets was designed to reflect trust, reliability, and simplicity. Every element, from the clean layout to the colour palette, was thoughtfully chosen to evoke a sense of community and support.
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The stacked words represents the Blue Light community as the UK’s foundation of support.
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The deep blue signifies trust, dependability, and the reliability of emergency service professionals.
The meaning behind the shapes
Police – The shield
The shield symbolises protection, safety, and vigilance, representing the protective role of police in safeguarding the community.
NHS – The heart
The heart reflects the care and compassion provided by the NHS, symbolising their dedication to public health and well-being.
Fire – The water droplet
The water droplet signifies the role of firefighters in extinguishing fires, protecting homes, and ensuring safety.
Colour palette
Each colour has been carefully selected to represent trust, calmness, and reliability, creating a cohesive visual language that aligns with the brand’s core values.
Community blue
#E3F5FF
Unity blue
#8DD7FF
Responder blue
#092F70
Service blue
#081B3E
Support teal
#235057
Care green
#F5FFF4
Police • NHS • Fire
Rentals from a trusted community
Time to unwind
Police NHS Fire
Booked!
Booked!
Booked!
Police
Fire
NHS
Holiday lets from a trusted community
NHS • Fire • Police
Where hero's find the perfect holiday home
Designing the sign-up experience
I crafted a user-friendly and intuitive sign-up process to ensure emergency service professionals could easily create an account and verify their identity. By focusing on simplicity and trust, the sign-up flow guarantees that only verified members can access the platform, creating a safe environment for all users.
Creating an effortless property upload flow
I developed a streamlined, step-by-step property upload experience, making it simple for users to showcase their properties. The UI ensures that adding property details, uploading images, and connecting with verified renters is quick and efficient, allowing users to focus on renting their spaces with confidence.
