human-centred design
Hi, I’m Paul 👋
I’m a product design lead based between Manchester and London. With 15 years of experience, I’ve led design at both startups and established companies, including Deliveroo, Rightmove, R/GA, McKinsey – Quantum Black, Salary Finance, and Habito.
I’m passionate about helping startups grow by applying design thinking to drive innovation. My interests lie particularly in fintech, Web 3.0, and AI.
My design philosophy
I see design as a powerful tool for transformation. My approach is rooted in human-centred design, where understanding people’s needs is the key to driving innovation. By blending empathy with creative thinking, I solve real-world problems and deliver intuitive, impactful experiences that align with business goals.
Zero to one design
Bringing ideas to life, from concept to launch, I create products and services that do more than just function—they resonate with users. Whether working with startups or established companies, my expertise in UI/UX and service design ensures that every interaction is seamless and engaging. Design isn’t just about process—it’s about pushing boundaries and driving real business success.
